Zeekr 7X, a high end Chinese electric SUV that is expected to compete with such models as Tesla Model Y and BMW iX3, is experiencing a substantial setback in Australia. The initial release and full market launch is at least 12 months off, even though the brand already accepts refundable deposits with a few dealers and the company already received thousands of pre-orders, thereby pushing the actual launch into late 2026 or later.
Reasons for the Delay
– The aggressive international products launch strategy of Zeekr with several new EV models released within a limited time has strained its engineering, supply chain and logistics infrastructure.
– The firm is also focusing on delivery capacity and after sales service to its current models like the Zeekr 007 as opposed to rushing new models like the 7X.
– The delay will incur any required modifications to the software architecture, safety, and charging standards to be more aligned with regional regulations and market expectations.
– Analysts consider the conservative move to be a tactical move to sustain brand image and product quality because of intense competition in China and abroad.
Australian Market Context
– Zeekr 7X is being positioned as a technologically rich price-buster with the following impressive specifications:
– Long-range 615 km (Long Range RWD variant),
– 310 kW power output,
– 800 V architecture supports high speed charging of 450 kW.
– Pricing will begin at approximately $57,900 AUD before on-road expenses, and the variants will reach as high as $72,900 AUD in the case of the Performance AWD variant.
– The brand has already received more than 2,500 pre-orders since the first ordering, which occurred several months after their full launch, which is a signal of high demand of Chinese EVs in the Australian market.
Summary Table
| Aspect | Details |
|---|---|
| Launch Timing | At least 12 months delay in AU |
| Range | Up to 615 km (Long Range RWD) |
| Power | 310 kW |
| Charging Speed | Up to 450 kW fast charging |
| Pricing (AU) | Starting at $57,900 AUD |
| Pre-orders | 2,500+ confirmed |
FAQs
Q1: What is the release date of Zeekr 7X in Australia?
The earliest possible time of full deliveries and market launch is at least 12 months (probably late 2026 or later).
Q2: What is the delay of Zeekr 7X in Australia?
It is caused by the time lag in the extended development resources, focus on the existing deliveries, quality control, and regulatory compliance.
Q3: Why is the Zeekr 7X appealing to the Australian customers?
It is a good competitor because of its competitive prices, long electric range, ultra-fast charging, and advanced technology.
